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iPinYou Improves Ad Success Rates with Azul

Azul Platform Prime: Powering 18 billion daily advertising transactions.

Challenge
  • iPinYou has set its sights on being China’s leading AI business solution platform through its cutting-edge big data and artificial intelligence technologies. iPinYou’s big data and AI platform is currently processing 400,000 queries per second (QPS) and petabytes of data every day.
Solution
  • Azul Platform Prime to power iPinYou’s Java-based ad servers.
Result
  • With Azul Platform Prime, iPinYou optimizes ad selection and bidding requests by storing more data in memory, improving system performance, and simplifying operational complexity.
  • Azul Platform Prime eradicates iPinYou’s garbage collection pauses, reducing latency and enabling iPinYou to meet its SLA for bidding requests and increase its win ratio.
  • Azul Platform Prime also enables iPinYou to boost its Java heap size capacity and reduce the number of JVM instances, while simultaneously increasing the throughput of its platform by 20%.

We use industry-leading algorithms and Azul Platform Prime has helped us get maximum value out of these for our customers. We are delighted we have chosen to deploy the Azul JVM, having seen exceptional improvement in our ability to meet our strict SLAs on our ad serving infrastructure.

Xuehua Shen, CTO and Co-founder, iPinYou
A truly superior Java runtime using up to 50% less infrastructure.

A truly superior Java runtime using up to 50% less infrastructure.

Azul Platform Prime turbocharges the performance and scalability of your Java ecosystem with a hyper-optimized runtime that ensures consistent response times, reduces system stalls, and delivers better customer experiences—all with far less infrastructure.

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